The Story Behind AUTORE MODA
AUTORE MODA is a Sydney-based fine jewellery brand specialising in South Sea pearl and gold pieces, founded by Ruby Autore. The brand is rooted in a family pearling operation that goes back over three decades, which is what separates AUTORE MODA from most jewellery labels working with pearls: the sourcing isn't outsourced, it's the same operation the family has run since 1991.
Who is Ruby Autore?
Ruby Autore is the founder of AUTORE MODA. She grew up around two sides of the jewellery business at once: her father, who founded The AUTORE Group in 1991 as a vertically integrated South Sea pearling operation, and her mother, an award-winning jewellery designer. That combination, pearling operations on one side, design on the other, shaped how Ruby approached starting her own label.
What does "vertically integrated" mean for AUTORE's pearls?
It means the business controls the process from the water to the finished pearl, rather than buying loose stock from third-party farms. The AUTORE Group has grown, harvested, and graded its own South Sea pearls since 1991. For AUTORE MODA, that translates into consistent quality and full traceability: every pearl used in the brand's pieces can be traced back to that same operation.
Why did Ruby Autore start AUTORE MODA?
Ruby started AUTORE MODA to apply the family's pearling background to jewellery designed for everyday wear rather than only special occasions. Growing up, she was exposed to the technical side of the process early, grading pearls, matching them by size and lustre, and deciding which pearls suit a full necklace versus standing alone in a ring or pair of earrings.
AUTORE MODA was built to take that sourcing and put it into more contemporary, wearable designs, pieces meant to be worn regularly, not kept for one occasion a year.
What does AUTORE MODA sell?
AUTORE MODA's range centres on South Sea pearl jewellery paired with gold, spanning:
All of it draws from the same pool of pearls and the same design principles, so pieces are designed to be mixed and layered rather than treated as one-off statement pieces.
Where can you buy AUTORE MODA jewellery?
AUTORE MODA is based in Sydney, Australia. The brand has a flagship boutique in Double Bay, and pieces are also available through David Jones. Online, the full range can be browsed at autoremoda.com, with the South Sea Pearls collection the best starting point for anyone wanting to see the pearls the brand is built around.
FAQs
Is AUTORE MODA related to The AUTORE Group?
Yes. AUTORE MODA was founded by Ruby Autore, whose father founded The AUTORE Group in 1991. AUTORE MODA sources its South Sea pearls from that same vertically integrated pearling operation.
What makes South Sea pearls different from other pearls?
South Sea pearls are grown in Pinctada maxima oysters, primarily off the coast of North West Australia & Indonesia, and are generally larger with a distinctive lustre compared to Akoya or freshwater pearls. Growing them takes longer and involves more careful farming, which is part of why sourcing and grading matter so much.
Does AUTORE MODA have a physical store?
Yes. AUTORE MODA's flagship boutique is in Double Bay, Sydney.
